We present ILY (I Love You), the new pop and inclusive collection of the CENTO3 family, designed by Achille Castiglioni and produced entirely in Bologna.
Why Ily is it special?
- Author's design: a new version of the CENTO3 multifunctional designed by Achille Castiglioni
- Colori vivaci: Coral, Mint, Saffron
- Sustainable materials: in PLA and with essential packaging
- Universal name: Ily means I Love You, symbol of affection and freedom
- Lighter price: PVP €39 a piece, thanks to optimised materials and supply chains – perfect as a gift
- Dedicated display: Ily It is sold exclusively with its elegant 15-piece display, which can be configured in three different positions.
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Through three new vibrant colors — Coral, Mint and Saffron — and maintaining the essence of the original project, Ily offers a young, fresh design object that is perfect for everyday use.
Ily It is a universal name, acronym of I Love You and symbol of affection and freedom, born from the hand gesture with thumb, index finger and little finger raised — adopted by artists, activists and even the Beatles on the cover of Yellow Submarine.
Ily is the most direct way to enter the CENTO3 world and its lighter price It is born from the conscious use of a sustainable material like PLA and from essential packaging, designed for the pleasure of spontaneous giving.
For this edition we have also designed a structured and refined display, designed to contain 15 pieces (5 per color) and enhance the narrative of Ily at the point of sale.
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Did you know that in the sign language “ILY” is exactly how it is said: 🤟
A simple gesture that combines three letters — I, L and Y — into one sign.
So powerful that it has been used by:
🤟 Barack Obama, in his most emotional speeches
🤟 Pope Francis and the Dalai Lama as a symbol of closeness and love
🤟 The Beatles, on the legendary cover of Yellow Submarine